Take Your Cape Off: The Simple Storytelling Strategy that Sells
While most people think of stories as factual anecdotes or fictional narratives, persuasion – the act of “moving” people – uses the reality of one and the structure of another. By learning the basic components of the Hero’s Journey (the most effective story structure in the world), anyone can easily craft a deeply persuasive story…as long as they avoid the most common errors that most storytellers make.
Using storytelling secrets that have survived the centuries, we’ll learn the story principles and parts that produce maximum persuasion (and the critical mistakes that can derail the entire process). Regardless of audience or organization, the future will belong to – and be told by – storytellers.
- Persuasion = Moving People
- Three Story Types – Factual, Fictional, and Future
- Every Story Has a Hero & a Guide
- The Hero Ain’t You
- How To Guide – Humility, Honesty, Help, Humanity (and Hope)
- The Challenge of Creating Storyteller Culture
About the Speaker:
A former Fortune 500 head of marketing, Jon Skelly is the founder and chief storyteller of Journey Media, a consulting firm specializing in helping individuals and organizations find, hone, and tell their story. Jon has helped executives, business owners, sales professionals, and even accountants harness the power of “the story skill” as they seek to become more effective communicators, leaders, and professionals.
Additionally, Jon is an award-winning screenwriter, copywriter, teacher, and speaker. His work has been featured in national advertising campaigns, Selling Power magazine, the Southern Law Journal, and even the San Diego Comic Con. He has spoken at events across North America, helping people understand the simple, centuries-old principles of a good story.
Connect with Jon on LinkedIn or follow on Twitter @JonSkelly