April 12th Signature Speaker Event
How to Market and Sell like a Category Leader
While there’s no “silver bullet” for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. However, even with the right product in the right market, there’s still the question of category fit. Over the past few years, we have seen thousands of new B2B technologies come on the scene. How can your company or agency rise to the top in its category?
In this session, Sangram Vajre, Terminus Co-Founder & Chief Evangelist, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.
- Why embracing a problem is more important than focusing on your product
- How your personal brand can drive your company brand
- How #OneTeam approach can be a game changer
About the Speaker:
Speaker: Sangram Vajre
Author #ABM, Co-Founder & CMO at Terminus, Founder #FlipMyFunnel, Inc Columnist, Startup Advisor
Sangram Vajre is the CMO and Co-Founder of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, and #1 in Employee Appreciation from The Atlanta Journal-Constitution. In 2016, Sangram was named to the DMNews 40 Under 40 List. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.
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